Brand Guidelines

Foreword

These POLOPLAST Brand Guidelines define the fundamental principles for the company’s consistent visual appearance and brand identity. They serve as a strategic framework for POLOPLAST’s entire corporate identity and govern all internal and external communication with customers, partners, the public and suppliers.

A strong and coherent brand image not only enhances recognition but also builds trust in the POLOPLAST brand. For this reason, these guidelines cover not only the rules for corporate design, but also the core elements of corporate identity, including company values, tone of voice, brand personality and visual expression.

They constitute binding standards for all areas of brand communication and provide the basis for consistent messaging and visual impact across all media and touchpoints. Any changes to or deviations from these guidelines require prior approval from the Marketing Department.

Please note that these guidelines present a representative overview of the most important standards, but do not claim to be exhaustive.