Sales materials
Table of Contents
Technical brochures
Technical brochures are used to communicate product information in a structured and precise manner. They are primarily aimed at specialist planners, installers and decision‑makers in technical environments.
The structure follows a clear information hierarchy: product overviews, technical data, system illustrations and application examples must be logically organised and presented in a way that allows for quick comprehension. Content is supported by tables, pictograms and technical illustrations.
The design is functional and reduced. White space and the defined layout grid ensure orientation and readability, even with a high density of information. Images are used selectively and support the understanding of technical content.
The objective is to enable rapid information intake and to provide a reliable, standards‑compliant presentation of all relevant product details.
Promotional brochures
Promotional brochures are used to present products and system solutions in an emotional and benefit‑driven way. They address a broader target audience and communicate the brand values of POLOPLAST.
The focus is on clear messages, strong visuals and a reduced use of text. Content is concise and highlights benefits, innovations and areas of application.
The design is more generous and image‑led than that of technical brochures. The layout grid provides the foundation for a clear structure, while images and headlines guide attention.
The objective is to spark interest, provide orientation, and strengthen the visual and editorial positioning of the brand.
