Logo
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General
The POLOPLAST logo is the central element of our brand communication. It consists of the wordmark “POLOPLAST”. This logo is used for all brochures, leaflets, invitations and similar materials produced by the POLOPLAST Group.
- Rotatability: The logo may be rotated 90° anti-clockwise.
- Preferred Color: POLOPLAST Blue
- Minimum Logo Height: 4 mm
Colour usage
Depending on the area of application and the background, the POLOPLAST logo may be used in blue, black or white. As a general rule, the blue version of the logo is the preferred option. If its use is not possible for design or technical reasons, an alternative logo colour (black or white) must be selected to ensure optimal contrast with the respective background.
The placement of the logo on photographs is permitted, provided that clear and legible contrast with the background is ensured. Where necessary, appropriate design measures such as lightening or darkening the image, reducing image detail or slightly blurring the background should be applied to maintain the logo’s legibility and visual impact.
Minimum size
The POLOPLAST logo must not be used at a height of less than 4 mm.
When the logo is used in combination with the ring, the ring must always be applied in a ratio of 2:1 relative to the logo height. For this combined version, a minimum overall height of 12 mm applies, resulting in a minimum logo height of 6 mm.
Clear space
The clear space is defined as the height of the “POLOPLAST” logo wordmark.
Unecceptable logo usage
The colour scheme of the logo and the background must comply with the rules defined above.
The POLOPLAST logo must not be distorted, compressed, stretched, tilted, mirrored or altered in any other way. The defined size, spacing and positioning relationships of all logo elements must be maintained at all times.
No additional words (e.g. company names, claims) or other logos may be added to the logo.
The logo version featuring the prefixed claim “Pure Progress” is no longer permitted and must be replaced by the current POLOPLAST logo in all applications.
Please Note!
Any deviations deemed necessary are permitted only after consultation with POLOPLAST Marketing.
Use in body text
When the company name is mentioned within running text, it must be written as follows:
POLOPLAST (always in uppercase letters)