Tone of voice in communication

POLOPLAST’s pioneering role in the field of plastic piping systems is conveyed through explicitly positive language; negative phrasing should be avoided wherever possible. The use of strong adjectives further supports this approach. However, caution is advised when using superlatives in order to avoid potential legal issues.

Example: Instead of “The strongest pipe” better “The pipe with maximum strength”

In addition, the use of metaphors, double meanings and wordplay is encouraged to showcase the versatility of the POLOPLAST product world.

In campaigns and other high‑impact communication activities, short and concise wording is used; humour and emotion are applied subtly.

Example: Bathtub campaign – “Gain more time for what really matters.”