Address block / abbreviations
Table of Contents
Address block
The address block is used on printed materials such as brochures, letterheads, invitation cards, campaign flyers, etc. Depending on the specific application, variations in presentation and content may occur.
Structure
Helvetica Now Micro Light and Xbold 5.5 pt / 8.2 pt (1.5x line spacing) on a light background:
POLOPLAST (in black and ExtraBold)
GmbH & Co. KG (in black and Light)
Remaining address details (in black and Light)
On a dark background, all elements are set in white:
Abbreviation
The abbreviation is used on printed materials to identify the version, production date, print run, language, and the party responsible for producing the printed item.
The abbreviation is always placed as a superscript at the left-hand edge.
Structure
The abbreviation is composed as follows:
Version number/month.year/print run_language_producer
Helvetica Now Micro Light 5.5 pt / 8.2 pt (1.5x line spacing) on a light background:
On a dark background, all elements are set in white:
