{"id":1477,"date":"2025-08-14T13:45:55","date_gmt":"2025-08-14T11:45:55","guid":{"rendered":"https:\/\/branding.poloplast.com\/?page_id=1477"},"modified":"2026-04-07T11:04:02","modified_gmt":"2026-04-07T09:04:02","slug":"logo","status":"publish","type":"page","link":"https:\/\/branding.poloplast.com\/en\/basics\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-23dea618 wp-block-group-is-layout-constrained\" style=\"padding-top:5%;padding-bottom:5%\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left\" id=\"logo\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 2.563), 5rem);\">Logo<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-8e925632 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-container-1 is-position-sticky\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-rank-math-toc-block has-large-font-size\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><div><div class=\"\"><a href=\"#\ufffc-download\">Download<\/a><\/div><div class=\"\"><a href=\"#a\">General<\/a><\/div><div class=\"\"><a href=\"#f\">Colour usage<\/a><\/div><div class=\"\"><a href=\"#m\">Minimum size<\/a><\/div><div class=\"\"><a href=\"#s\">Clear space<\/a><\/div><div class=\"\"><a href=\"#nicht-zulassige-logo-anwendungen\">Unecceptable logo usage<\/a><\/div><div class=\"\"><a href=\"#s-1\">Use in body text<\/a><\/div><\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ufffc-download\">Download<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-custom-color-1-gradient-background has-background wp-element-button\" href=\"https:\/\/wantedwerbeagentur-my.sharepoint.com\/personal\/roland_maureder_wanted_co_at\/_layouts\/15\/onedrive.aspx?id=%2Fpersonal%2Froland%5Fmaureder%5Fwanted%5Fco%5Fat%2FDocuments%2FWANTED%5FAllgemein%2FCD%20Manuals%2FPOLOPLAST%2FLogo%2FLogo%20druck%20%2D%20CMYK&amp;ga=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Print Application CMYK<br>(.tif, .jpg, .pdf)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-custom-color-3-gradient-background has-background wp-element-button\" href=\"https:\/\/wantedwerbeagentur-my.sharepoint.com\/personal\/roland_maureder_wanted_co_at\/_layouts\/15\/onedrive.aspx?id=%2Fpersonal%2Froland%5Fmaureder%5Fwanted%5Fco%5Fat%2FDocuments%2FWANTED%5FAllgemein%2FCD%20Manuals%2FPOLOPLAST%2FLogo%2FLogo%20digital%20%2D%20RGB&amp;ga=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Web Application RGB<br>(.jpg, .png, .svg)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"a\">General<\/h2>\n\n\n\n<p class=\"has-helvetica-now-text-font-family\">The POLOPLAST logo is the central element of our brand communication. It consists of the wordmark \u201cPOLOPLAST\u201d. This logo is used for all brochures, leaflets, invitations and similar materials produced by the POLOPLAST Group.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-poloplast-blau-color\">Rotatability:<\/mark><\/strong> The logo may be rotated 90\u00b0 anti-clockwise.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-poloplast-blau-color\">Preferred Color:<\/mark><\/strong> POLOPLAST Blue<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-poloplast-blau-color\">Minimum Logo Height:<\/mark><\/strong> 4 mm<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-scaled.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"830\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-1024x830.png\" alt=\"\" class=\"wp-image-70\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-1024x830.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-300x243.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-768x623.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben-1536x1246.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logofarben.png 1942w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">View of Color Options for Main Logo<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"f\">Colour usage<\/h2>\n\n\n\n<p>Depending on the area of application and the background, the POLOPLAST logo may be used in blue, black or white. As a general rule, the blue version of the logo is the preferred option. If its use is not possible for design or technical reasons, an alternative logo colour (black or white) must be selected to ensure optimal contrast with the respective background.<\/p>\n\n\n\n<p>The placement of the logo on photographs is permitted, provided that clear and legible contrast with the background is ensured. Where necessary, appropriate design measures such as lightening or darkening the image, reducing image detail or slightly blurring the background should be applied to maintain the logo\u2019s legibility and visual impact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\">Minimum size<\/h2>\n\n\n\n<p>The POLOPLAST logo must not be used at a height of less than 4 mm.<\/p>\n\n\n\n<p>When the logo is used in combination with the ring, the ring must always be applied in a ratio of 2:1 relative to the logo height. For this combined version, a minimum overall height of 12 mm applies, resulting in a minimum logo height of 6 mm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"830\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en-1024x830.png\" alt=\"\" class=\"wp-image-1895\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en-1024x830.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en-300x243.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en-768x623.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en-1536x1246.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-minimum-size-\u2013-en.png 1942w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"s\">Clear space<\/h2>\n\n\n\n<p>The clear space is defined as the height of the &#8220;POLOPLAST&#8221; logo wordmark.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"830\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en-1024x830.png\" alt=\"\" class=\"wp-image-1893\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en-1024x830.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en-300x243.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en-768x623.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en-1536x1246.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/04\/logo-clear-space-\u2013-en.png 1942w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nicht-zulassige-logo-anwendungen\">Unecceptable logo usage<\/h2>\n\n\n\n<p>The colour scheme of the logo and the background must comply with the rules defined above.<\/p>\n\n\n\n<p>The POLOPLAST logo must not be distorted, compressed, stretched, tilted, mirrored or altered in any other way. The defined size, spacing and positioning relationships of all logo elements must be maintained at all times.<\/p>\n\n\n\n<p>No additional words (e.g. company names, claims) or other logos may be added to the logo.<\/p>\n\n\n\n<p>The logo version featuring the prefixed claim \u201cPure Progress\u201d is no longer permitted and must be replaced by the current POLOPLAST logo in all applications.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-custom-akzent-color has-text-color has-link-color wp-elements-c291b9f7329bda60a97d120dfed364e1 is-layout-flow wp-block-quote-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"bitte-beachten\">Please Note!<\/h4>\n\n\n\n<p>Any deviations deemed necessary are permitted only after consultation with POLOPLAST Marketing.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"806\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts-1024x806.png\" alt=\"\" class=\"wp-image-68\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts-1024x806.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts-300x236.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts-768x604.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts-1536x1209.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Logo-Donts.png 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"s-1\">Use in body text<\/h2>\n\n\n\n<p>When the company name is mentioned within running text, it must be written as follows:<br><strong>POLOPLAST<\/strong> (always in uppercase letters)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logo Download General The POLOPLAST logo is the central element of our brand communication. It consists of the wordmark \u201cPOLOPLAST\u201d. This logo is used for all brochures, leaflets, invitations and similar materials produced by the POLOPLAST Group. Colour usage Depending on the area of application and the background, the POLOPLAST logo may be used in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249,"parent":1554,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1477","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":12,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1477\/revisions"}],"predecessor-version":[{"id":1898,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1477\/revisions\/1898"}],"up":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media?parent=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}