{"id":1518,"date":"2025-08-20T15:33:33","date_gmt":"2025-08-20T13:33:33","guid":{"rendered":"https:\/\/branding.poloplast.com\/?page_id=1518"},"modified":"2026-04-07T08:24:31","modified_gmt":"2026-04-07T06:24:31","slug":"key-visual","status":"publish","type":"page","link":"https:\/\/branding.poloplast.com\/en\/visual-worlds\/key-visual\/","title":{"rendered":"Key visual"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-23dea618 wp-block-group-is-layout-constrained\" style=\"padding-top:5%;padding-bottom:5%\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 2.563), 5rem);\">Key visual<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-8e925632 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-rank-math-toc-block has-large-font-size\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><div><div class=\"\"><a href=\"#\ufffc-allgemein\">General<\/a><\/div><\/div><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"\ufffc-allgemein\">General<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-1024x656.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-1024x656.jpg 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-300x192.jpg 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-768x492.jpg 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-1536x984.jpg 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/09\/pol-imagebild-komplett-250812-web-2048x1312.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<p class=\"has-helvetica-now-text-font-family\">The POLOPLAST key visual illustrates the brand message: &#8220;It&#8217;s the things you don&#8217;t see that shape the world.&#8221;<\/p>\n\n\n\n<p>The visual composition is built around three distinct layers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The city from a bird&#8217;s-eye view<\/strong> \u2013 representing infrastructure, living environments and the visible outcome of modern technology.<\/li>\n\n\n\n<li><strong>People at the center<\/strong> \u2013 symbolising quality of life, security and a sense of safety.<\/li>\n\n\n\n<li><strong>The blue ring<\/strong> \u2013 a logo element \u2013 creating the connecting layer between people and the city. It represents POLOPLAST\u2019s invisible systems: wastewater, ventilation and supply solutions that operate beneath the surface, yet are essential to the functioning of our world.<\/li>\n<\/ol>\n\n\n\n<p>The ring serves as a visual symbol of the brand\u2019s core values: stability, durability and reliability. It makes visible what usually remains unseen and demonstrates that POLOPLAST products form a fundamental basis for quality of life.<\/p>\n\n\n\n<p class=\"has-helvetica-now-text-font-family\">The visual language combines technical expertise with human closeness. It highlights POLOPLAST\u2019s role as an invisible yet decisive shaper of modern living environments.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Further visual worlds<\/h4>\n\n\n<ul class=\"wp-block-page-list has-small-font-size\"><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/branding.poloplast.com\/en\/visual-worlds\/key-visual\/\">Key visual<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/branding.poloplast.com\/en\/visual-worlds\/product-photography-and-renderings\/\">Product photography and renderings<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/branding.poloplast.com\/en\/visual-worlds\/campaign-images\/\">Campaign images<\/a><\/li><li class=\"wp-block-pages-list__item\"><a class=\"wp-block-pages-list__item__link\" href=\"https:\/\/branding.poloplast.com\/en\/visual-worlds\/corporate-photography\/\">Corporate photography<\/a><\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key visual General The POLOPLAST key visual illustrates the brand message: &#8220;It&#8217;s the things you don&#8217;t see that shape the world.&#8221; The visual composition is built around three distinct layers: The ring serves as a visual symbol of the brand\u2019s core values: stability, durability and reliability. It makes visible what usually remains unseen and demonstrates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249,"parent":1515,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"cd-manual","meta":{"footnotes":""},"class_list":["post-1518","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":7,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1518\/revisions"}],"predecessor-version":[{"id":1869,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1518\/revisions\/1869"}],"up":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media?parent=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}