{"id":1539,"date":"2025-08-14T12:53:01","date_gmt":"2025-08-14T10:53:01","guid":{"rendered":"https:\/\/branding.poloplast.com\/?page_id=1539"},"modified":"2026-04-07T08:28:38","modified_gmt":"2026-04-07T06:28:38","slug":"tone-in-communication","status":"publish","type":"page","link":"https:\/\/branding.poloplast.com\/en\/corporate-identity\/tone-in-communication\/","title":{"rendered":"Tone of voice in communication"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c92d71c wp-block-group-is-layout-constrained\" style=\"padding-top:5%;padding-bottom:5%\">\n<h1 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 2.563), 5rem);\">Tone of voice in communication<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-dc064e24 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"wp-block-paragraph\">POLOPLAST\u2019s pioneering role in the field of plastic piping systems is conveyed through explicitly positive language; negative phrasing should be avoided wherever possible. The use of strong adjectives further supports this approach. However, caution is advised when using superlatives in order to avoid potential legal issues.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Example: Instead of <em>&#8220;The strongest pipe&#8221;<\/em> better <strong>&#8220;The pipe with maximum strength&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the use of metaphors, double meanings and wordplay is encouraged to showcase the versatility of the POLOPLAST product world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In campaigns and other high\u2011impact communication activities, short and concise wording is used; humour and emotion are applied subtly.<\/p>\n\n\n\n<p class=\"has-accent-1-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Example: Bathtub campaign &#8211; <strong>&#8220;Gain more time for what really matters.&#8221;<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tone of voice in communication POLOPLAST\u2019s pioneering role in the field of plastic piping systems is conveyed through explicitly positive language; negative phrasing should be avoided wherever possible. The use of strong adjectives further supports this approach. However, caution is advised when using superlatives in order to avoid potential legal issues. Example: Instead of &#8220;The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249,"parent":1560,"menu_order":26,"comment_status":"closed","ping_status":"closed","template":"cd-manual","meta":{"footnotes":""},"class_list":["post-1539","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":4,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions"}],"predecessor-version":[{"id":1875,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1539\/revisions\/1875"}],"up":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media?parent=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}