{"id":1554,"date":"2025-08-14T13:31:22","date_gmt":"2025-08-14T11:31:22","guid":{"rendered":"https:\/\/branding.poloplast.com\/?page_id=1554"},"modified":"2026-03-02T16:37:45","modified_gmt":"2026-03-02T15:37:45","slug":"basics","status":"publish","type":"page","link":"https:\/\/branding.poloplast.com\/en\/basics\/","title":{"rendered":"Basics"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c92d71c wp-block-group-is-layout-constrained\" style=\"padding-top:5%;padding-bottom:5%\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><\/p><\/nav>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(2.629rem, 2.629rem + ((1vw - 0.2rem) * 2.563), 5rem);\">Visual Identity \u2013 Basics<\/h1>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-1024x576.png\" alt=\"\" class=\"wp-image-1343\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2026\/02\/header-logo-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1477\" data-type=\"page\" data-id=\"166\">Logo<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1542\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-1024x576.png\" alt=\"\" class=\"wp-image-50\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Logo-Ring-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1542\" data-type=\"page\" data-id=\"171\">Ring<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1545\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-1024x576.png\" alt=\"\" class=\"wp-image-56\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1545\" data-type=\"page\" data-id=\"175\">Typography<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1548\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"830\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-1024x830.png\" alt=\"\" class=\"wp-image-71\" style=\"border-width:1px;aspect-ratio:16\/9;object-fit:cover;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-1024x830.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-300x243.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-768x623.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-1536x1246.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Raster-Beispiele-2048x1661.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1548\" data-type=\"page\" data-id=\"190\">Layout Grid<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1527\"><img decoding=\"async\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-&#x2013;-70-Jahre-scaled.png\" alt=\"\" class=\"wp-image-155\" style=\"border-width:1px;width:250px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1527\" data-type=\"page\" data-id=\"194\">Logo \u2013 70 Years<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-1024x576.png\" alt=\"\" class=\"wp-image-48\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Farben-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/basics\/farben-verlaeufe\/\" data-type=\"page\" data-id=\"173\">Colors &amp; Gradients<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1507\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-1024x576.png\" alt=\"\" class=\"wp-image-55\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Header-Typografie-Office-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1507\" data-type=\"page\" data-id=\"177\">Typography \u2013 Office<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-1024x576.png\" alt=\"\" class=\"wp-image-154\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Video-BG-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1524\" data-type=\"page\" data-id=\"192\">Layout Grid in Video<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-39aff5ed wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-ef06b090 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized has-custom-border\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1512\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-1024x576.png\" alt=\"\" class=\"wp-image-33\" style=\"border-width:1px;width:250px\" srcset=\"https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-1024x576.png 1024w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-300x169.png 300w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-768x432.png 768w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-1536x864.png 1536w, https:\/\/branding.poloplast.com\/wp-content\/uploads\/2025\/08\/Geschaeftsdrucksorten-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/branding.poloplast.com\/en\/?page_id=1512\" data-type=\"page\" data-id=\"196\">Use Cases<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visual Identity \u2013 Basics Logo Ring Typography Layout Grid Logo \u2013 70 Years Colors &amp; Gradients Typography \u2013 Office Layout Grid in Video Use Cases<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"cd-manual","meta":{"footnotes":""},"class_list":["post-1554","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":2,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1554\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/pages\/1554\/revisions\/1556"}],"wp:attachment":[{"href":"https:\/\/branding.poloplast.com\/en\/wp-json\/wp\/v2\/media?parent=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}